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One Page Marketing Plan for a Roofer in Riverside

The first move in this plan is to rebuild your home page around one job, one town and one phone number. The page below is real output from the builder, made from the sample answers a roofer might give.

One StrategyOne Page Marketing Plan

Roofer in Riverside

Goal, more roof replacement. Budget, $1,000 to $3,000 a month.

The One Thing to Do First

Rebuild Your Home Page Around One Job, One Town and One Phone Number

Your Google profile is doing its part. The next thing a homeowner does is tap through to check that you are real, and right now the page they land on does not ask for the call.

One clear page beats a ten page site that says a little about everything.

This Week

  • Write down the five questions people ask before they book roof replacement. The answers are your page.
  • Take your own photos. Shoot before and after shots of three roofs and your crew at work. Leave stock photos out.
  • Put the phone number at the top as a button that dials, with a short form under it.
  • Link the page from your Google profile.

The Next 90 Days

  1. Month 1The page is live, loads fast on a phone and is linked from your profile.
  2. Month 2Add your reviews word for word, plus a price range or what a first visit costs.
  3. Month 3Add a second page for your next best job. Same layout, new answers.

Then, in This Order

  1. Ask every customer for a Google review.
  2. Build a list of past customers and stay in touch once a month.

Skip for Now

  • Paid ads. A click costs the same whether or not your reviews and page are ready, so get those ready first.
  • Shared leads from apps. You rent the homeowner and race other roofers on price.
  • Posting on social media every day. It feels like marketing and it seldom makes the phone ring for a roofer.

The Number to Watch

Calls and form fills from the page each month.

Your Budget

You have room to pay for help. Buy the first move done well before you buy more reach.

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