One Page Marketing Plan for a Plumber in Long Beach

The first move in this plan is to ask every customer for a Google review, starting with the last twenty. The page below is real output from the builder, made from the sample answers a plumber might give.

Build My Own Plan

One StrategyOne Page Marketing Plan

Plumber in Long Beach

Goal, more water heater replacement. Budget, $300 to $1,000 a month.

The One Thing to Do First

Ask Every Customer for a Google Review, Starting With the Last Twenty

People comparing plumbers in Long Beach look at two things on the map, the star rating and how many reviews stand behind it. You have a profile, but the count is low enough that the businesses beside you get the call.

Reviews cost nothing and they keep working long after you ask.

This Week

Copy the review link from your Google profile and save it in your phone.
Text it to your last twenty customers with one line that thanks them and asks how the work went.
Make the ask part of every job from now on, right after you show them the fix working.
Reply to every review you already have, the good ones and the bad ones.

The Next 90 Days

Month 1Twenty asks sent and the ask built into how every job ends.
Month 2Keep asking on every job. Answer each review within a day and name the work you did, such as water heater replacement.
Month 3Count your reviews against the three businesses on the map for water heater replacement in Long Beach. Keep going until you pass the middle one.

Then, in This Order

Put up one clear page for your best job with your phone at the top.
Move off shared leads onto a page and phone number you own.

Skip for Now

Paid ads. A click costs the same whether or not your reviews and page are ready, so get those ready first.
Posting on social media every day. It feels like marketing and it seldom makes the phone ring for a plumber.
A bigger website. More pages will not help until the first move is done.

The Number to Watch

New Google reviews each month. A steady few every month beats one big burst.

Your Budget

Put most of your budget into the first move. Hold ad spend until the plan reaches that step.

Built free at onestrategy.net

Who Calls a Plumber

People call a plumber in one of three moods. Some have water on the floor and need help in the next hour. Some tried the fix themselves and it failed. Some are checking prices because they fear a trip fee and an upsell. All three open the map, look at the stars and the review count, and call the first shop that looks safe.

Why This Move Comes First Here

This plumber already has a Google profile, but fewer than ten reviews. Next to shops with hundreds, that reads as new or untested. Ads and a new website would both send people to the same thin profile. Reviews that mention a fair price and no surprises also answer the price checker before the call.

Change One Answer and the Plan Changes

With over 50 reviews and a website that brings calls, the first move becomes Run Google Search Ads on One Job in One Town.
With no Google Business Profile at all, the first move becomes Claim and Finish Your Google Business Profile.
Your town, your job and your budget change the steps and the wording too.